have you noticed that marketing sucks lately, to me, it seems salesy, transactional and sometimes even manipulative, and people are catching on through this. People are losing trust, not just in business, but in government, mainstream media and even in research, we are living a trust recession. The problem for us trusted advisors is that buying professional services is an act of trust, and to make things worse, AI is commoditizing knowledge and disrupting every aspect of our lives. But there's one element that AI can't possibly substitute human connection and relationships. At the end of the day, selling professional services still comes down to a simple question, do I trust you enough to give you this project, to work with you, to refer you, simply put, if you are in professional services, you are in the business of trust. So who is this podcast for? If you're responsible for bringing in new business at a professional service firm, whether you're a consultant, a coach or a lawyer, this is for you in the business of trust. You will learn lessons about client acquisition, getting referrals and creating systems to build relationships. I'm Hugo Sanchez, founder of moondesk media, a lead generation agency that helps service firms grow through relationship based marketing strategies. And with that, I welcome you to our podcast, the business of trust. How trusted advisors get clients? I'll see you in our first episode. Ciao. You.